Kaybox Marketing Game Plan (Free Template)

The Marketing Game Plan is a simple, two-page template that helps business owners and marketing teams bring clarity and focus to their marketing.

It helps you:

Get clear on what you are selling and who it is for
See what marketing is actually working (and what is not)
Choose one clear focus for the quarter
Decide exactly what gets done every week

Download it, fill it in, and use it as your marketing control sheet.

PAGE 1 – UNDERSTAND THE GAME

1. What We’re Selling

Main product or service:

Who it is for (one clear type of customer):

What problem we solve (in simple words):

2. How People Find Us Today

Google / Search

Paid ads

Social media

Referrals

Walk-ins

Don’t know

3. What’s Actually Happening

Channel	Exists?	Brings leads?
Website	☐ Yes ☐ No	☐ Yes ☐ No ☐ Not sure
SEO	☐ Yes ☐ No	☐ Yes ☐ No ☐ Not sure
Ads	☐ Yes ☐ No	☐ Yes ☐ No ☐ Not sure
Email	☐ Yes ☐ No	☐ Yes ☐ No ☐ Not sure
Reviews	☐ Yes ☐ No	☐ Yes ☐ No ☐ Not sure

Where do leads break down most?

Not enough traffic

Poor conversion

Slow follow-up

Lack of trust

Don’t know

4. What We Are Building Towards

One sentence only (e.g., “A steady flow of qualified enquiries every week”):

PAGE 2 – HOW WE PLAY THE GAME

5. This Quarter’s Marketing Focus (Pick ONE)

Get found
(SEO)

Get leads fast
(Ads)

Convert better
(Website + Follow-up)

Build trust
(Reviews + Content)

Why this focus?

6. This Quarter’s Simple Goal

Example: “More booked consultations from existing traffic.”

7. What We Do Every Week

Weekly (No excuses):

Monthly (Once per month):

What we ignore for now:

8. Ownership

CEO / Owner:

Marketing Operator:

Advisor / Strategist:

Marketing decides the focus. • Systems do the work.
Consistency creates growth.