Build the system behind your marketing and sales.
Kaybox connects the digital pieces between someone showing interest and becoming a customer — from lead capture and follow-up to booking, sales and payment.
Built around your business. Designed around the customer journey.
Sales pipeline
New enquiries
Lead
12Follow-up
5Booked
3New enquiry — Sarah K.
Follow-up sent · 2m ago
Follow-up
Booking confirmed
Thu · 11:30am
Payment due
£240 · 30 days
Connect the parts that turn interest into action.
Landing Pages
Focused pages that help customers understand an offer and take the next step.
Lead Capture
Forms, enquiries, assessments or other ways customers enter the system.
CRM
Keep leads and customer activity organised in one place.
Follow-Up
Use email, SMS or other agreed channels to follow up automatically where useful.
Booking & Sales Journey
Move people clearly towards a call, consultation, booking, quote or purchase.
Payments & Onboarding
Connect payment and the next steps once someone becomes a customer.
MARKETING & SALES SYSTEMS
Marketing should not stop when someone fills in a form.
The customer journey continues after the enquiry. We help build the system that keeps leads organised, follows up at the right time and makes the next step clear.
Build a clear path through your marketing and sales journey.
Discover
Visit
Enquire
Follow-Up
Book / Speak
Buy / Pay
Become a Customer
Discover
Visit
Enquire
Follow-Up
Book / Speak
Buy / Pay
Become a Customer
Not every business uses every step. We build the journey around how your business actually sells.
Good marketing can still fail if the system behind it is weak.
Leads arrive but nobody follows up quickly
Enquiries sit in different inboxes or spreadsheets
Customers do not know what to do next
Sales teams cannot easily see where leads are
Booking and payment happen across disconnected tools
Follow-up depends too heavily on people remembering
Marketing and sales systems do not speak to each other
ONE JOINED JOURNEY
The digital pieces behind the customer journey.
Lead Capture Systems
Forms, assessments and enquiry journeys.
Sales Funnels
Focused customer journeys built around a specific offer or next step.
CRM Journeys
Organise leads and move them through a clear sales process.
Automated Follow-Up
Email, SMS and agreed reminders triggered by customer actions.
Booking Journeys
Connect enquiry, qualification, booking and confirmation.
Payment Journeys
Take customers from decision to payment and onboarding.
Your sales journey should fit the way your business actually works.
A clinic, training company, professional service business and ecommerce company all sell differently. We start with your actual customer journey before deciding what needs to be connected or automated.
Service Business
Booking Business
Higher-Value Sale
From customer journey to connected system.
Journey Planning
- Understand how customers currently find you
- Identify the main conversion points
- Plan the enquiry and sales journey
- Identify gaps or unnecessary friction
UX & Landing Pages
- Clear page structure
- Forms and lead capture
- Calls to action
- Mobile experience
- Simple customer journeys
CRM & Automation
- Lead organisation
- Sales stages
- Follow-up sequences
- Notifications
- Booking connections
- Relevant automation
Launch & Support
- Testing
- Setup
- Team handover
- Support where agreed
- Further improvements
The exact setup depends on how your business sells and the systems you already use.
We understand both sides of the journey.
Built around your business. Designed for your customers.
Marketing Understanding
We understand how customers discover an offer and what encourages them to take the next step.
Sales Journey Thinking
We think about what happens after the enquiry, not just how the lead is generated.
UX/UI Focus
Customers should find every step clear and easy to complete.
Development Capability
We can build and connect the website, forms, platform and systems behind the journey.
We build the system. We are not trying to become your marketing department.
WE CAN HELP BUILD
- Landing pages
- Lead capture
- CRM journeys
- Follow-up automation
- Booking journeys
- Payment journeys
- Sales pipeline structure
- Connected customer journeys
THIS SERVICE DOES NOT AUTOMATICALLY INCLUDE
- Social media management
- Ongoing ad management
- SEO retainers
- Content creation
- Cold outreach
- Guaranteed leads or sales
Customer acquisition system or customer platform?
Marketing & Sales System
Best when you need to improve how people move from interest to enquiry, booking or sale.
Examples:
- Lead capture
- CRM
- Follow-up
- Booking journey
- Sales pipeline
- Payment journey
What does a marketing and sales system cost?
The cost depends on how much of the customer journey needs to be built or connected.
We scope the system first so you know what is included before work begins.
Questions you may have
Not as part of this core service. The focus is on building the digital system behind your customer journey.