The Five Forces of B2B Sales
Winning B2B customers is not one activity. The right companies need to be targeted, there needs to be a reason for them to care now, they need to trust you, the relationship needs to keep moving, and opportunities need to convert. Use this interactive model to see how the five forces work together in your business.
Build Your Five Forces Model
Answer a few questions about how your business currently wins customers. We'll show you how the five forces fit together and what stronger customer acquisition could look like.
You'll move through five short steps: Target, Trigger, Trust, Momentum and Convert. Each one takes a few seconds. At the end you'll see how the numbers fit together.
The opportunity is not simply to generate more leads.
A strong B2B customer acquisition system combines all five forces working together.
KAYBOX builds these five forces into one practical customer acquisition system.
What Could Change?
Adjust the numbers below to see how changes across the system affect the commercial outcome.
Illustrative model only. Not a forecast or guarantee.
What Does a Trigger Look Like?
The best prospect is not always simply the right company. Sometimes it is the right company at the right moment.
Build Your Five Forces System
KAYBOX helps B2B companies build a repeatable customer acquisition system around the right targeting, buying signals, positioning, outreach, follow-up and sales process. We combine strategy, technology and human execution so your team has a practical system for generating more conversations, meetings and opportunities.